Beyond Vanity Metrics
Likes, followers, and impressions are easy to track but don't tell you much about business impact. Focus on metrics that matter.
Key Metrics to Track
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Customer Lifetime Value (CLV)
- Conversion Rate by Channel
Attribution Models
Use multi-touch attribution to understand how different channels work together to drive conversions.