Are You Wasting Your Ad Budget?
Most businesses waste 30-50% of their PPC budget on common mistakes that are easily avoidable. Here are the five biggest offenders:
1. Not Using Negative Keywords
Without negative keywords, your ads show for irrelevant searches, wasting clicks and budget on users who will never convert.
2. Ignoring Quality Score
A low Quality Score means you pay more per click. Focus on ad relevance, landing page experience, and expected CTR.
3. Broad Match Overuse
Broad match keywords can trigger your ads for unrelated searches. Use phrase and exact match for better control.
4. Poor Landing Pages
Sending ad traffic to your homepage instead of dedicated landing pages kills conversion rates. Every campaign needs a tailored landing page.
5. Set It and Forget It
PPC requires constant optimization. Bid adjustments, ad testing, and audience refinement should happen weekly at minimum.